Effective Date: 13 May 2025
This policy applies to contact and quote submissions through Velra forms and related lead tracking used to understand campaign performance.
1. Information We Collect
- Full name, email address, and company details you submit
- Company and business information
- Creative briefs, project preferences, brand assets
- Lead attribution metadata: landing page, referrer, UTM parameters, and click IDs (for example: gclid, fbclid, msclkid)
- Technical metadata: user agent, inferred device type, country code, and a one-way hashed IP value for abuse prevention
- Website analytics (via cookies and measurement tools)
2. How We Use Your Information
- Communication and project management
- Service delivery
- Invoicing and billing
- Website improvement
- Campaign attribution, lead source analysis, and fraud/rate-limit protection
- Marketing (opt-out anytime)
3. Legal Basis (UK GDPR)
- Legitimate interests: responding to enquiries, measuring lead quality, and maintaining service security
- Consent: where required for non-essential marketing/analytics activity
- Contract: where processing is necessary to provide requested services
4. Data Sharing
We only share data with trusted partners for:
- Hosting/infrastructure and database processing (for example, Supabase)
- Email delivery and communication providers
- Analytics and ad attribution tools
5. Retention
We retain lead and submission records only for as long as necessary for enquiry follow-up, compliance, and service improvement, then delete or anonymise where appropriate.
6. Cookies & Analytics
We use cookies to analyze website traffic and enhance performance. You may control them via browser settings.
7. Data Security
- SSL encryption
- Secure cloud storage
- Access control protocols
8. Your Rights
You may request access, updates, deletion, or withdraw consent by emailing: hello@velra.co.uk
9. Updates to Policy
We may update this policy from time to time. Please check back for the latest version.
Related Terms
For information about our advertising practices and lead generation offers (including website packages from £350), please see our Advertising Terms & Conditions page.
