Introduction
Before your site goes live, make sure you’ve covered all the right content. A professional-looking site with weak or missing copy still won’t convert. Use this checklist to prepare strong, relevant content for every key section.
✅ Website Content Checklist
1. Homepage
- Clear headline stating what you do
- Subheadline or value proposition
- Strong call to action
- Quick service or benefit overview
- Visuals that reflect your brand
2. About Page
- Your brand story or values
- Who you are and why it matters
- Optional: team bios or founder’s note
- A friendly, conversational tone
3. Services or Product Pages
- List of services or products
- Short description for each one
- Benefits, not just features
- FAQs or pricing if applicable
4. Contact Page
- Business name and address (if applicable)
- Email and phone number
- Contact form that works
- Map or directions (optional)
- Links to your social media
5. Testimonials or Social Proof
- At least 3 customer quotes or reviews
- Photos, names, or logos (if you have permission)
- Case studies if available
6. Blog (Optional but Powerful)
- Write a few posts to show expertise
- Cover FAQs, industry tips, or customer pain points
- Keep titles relevant to your niche or location
7. Legal Pages
- Privacy policy (especially if collecting data)
- Cookie notice if using tracking tools
- Terms and conditions for products or services
8. Technical Content
- SEO title and meta description for each page
- Page headings (H1, H2, etc.) that follow a structure
- ALT text on all images
- Open Graph tags for social sharing
9. Extra Content That Helps
- Downloadable guides or freebies
- Newsletter signup
- Portfolio or gallery of past work
Final Thoughts
Don’t launch your website with empty sections or placeholder text. Solid content builds trust, helps with SEO, and drives conversions. Use this list as a starting point, and build your copy with your audience in mind.
If you need help reviewing your site before launch, Velra offers content support and audits.