Introduction
SEO can sound intimidating, but small businesses in Derby don’t need to hire an expert to start seeing results. With a few smart actions, you can improve your website’s visibility and attract more local customers.
1. Use Local Keywords
Identify phrases people in Derby might use to search for your services. For example, “plumber in Derby” or “Derby cake delivery.” Include these keywords in your page titles, headings, and content—without stuffing.
2. Create or Claim Your Google Business Profile
A Google Business Profile helps you appear in local map results. Make sure your profile is:
- Verified
- Fully filled out with contact info, hours, and photos
- Updated regularly with posts or reviews
3. Improve Page Speed
A slow website can hurt your rankings. Use tools like Google PageSpeed Insights to check your load times. Optimize images, remove unused scripts, and consider better hosting if needed.
4. Write Helpful Page Titles and Meta Descriptions
These show up in search results and affect clicks. Every page should have:
- A unique title under 60 characters
- A compelling description under 160 characters
5. Use Proper Heading Structure
Structure your content with clear headings (H1, H2, H3). Search engines use them to understand your content—and readers benefit from scannable info.
Conclusion
You don’t need to be an SEO expert to start ranking better in Derby. Just a few simple, consistent actions can improve your visibility, attract local traffic, and build trust. If you ever want help scaling your results, Velra is here to support you.